WCKY, WSAI To Swap Signals In Cincy (Air America station downgraded)

Clear Channel/Cincinnati's WSAI (1360Homer, The Sports Animal) on July 7 will swap dial positions with liberal Talk clustermate WCKY, a move that puts "Homer" on a booming signal audible throughout much of the East Coast after sundown.

"Moving Homer to 1530AM will enable us to broadcast The Sports Animal at 50,000 watts," said CC/Cincinnati Director/AM Operations Darryl Parks. "Increasing the station's reach gives us the opportunity to better serve the huge demand for Sports radio in the region."

Air America/liberal talk was all excited to wind up on a big huge station in Cincinatti with a signal that reached much of the East at night. But now they're being exiled to a weaker signal, much weaker; Clear Channel figured out sports would do better than libtalk. See, liberals, radio stations are supposed to make MONEY...

"Young man, this radio station is a business. It is not here for your personal listening pleasure."--Mrs. Carlson,
owner of WKRP (her son Arthur is the GM), first episode.
Clear Channel realizes radio IS a business and they switched Air America to a weaker signal, replacing it with something people will actually want to listen to...

Exactly--keep the feds from bringing back the (Un)Fairness doctrine...

This thread on a radio discussion board has an interesting post:

http://www.radio-info.com/smf/index.php/topic,41332.msg278348.html#msg278348

on it, "fredflintstone" says:
"The article points out WCKY has shown declining numbers since it launched a year and a half ago and "The Homer" has shown consistent growth...Apparently, Parks has not figured out that Jerry is a big part of the problem - the problem with numbers and the problem with shrillness...Sports talk also avoids the challenge facing ALL political talk radio - major advertisers who do not want to seem associated with controversy and who will not buy political talk radio.
...If a progressive talk station is not performing well, CC execs (like radio suits everywhere) will look elsewhere to place blame: Progressive talk is not right for the market. The format has peaked. AAR's product is shrill."

I might add that when a show gets great numbers, advertisers may overlook the "controversy" factor. (See Stern, Howard--for a diff. type of "controversy", among others)

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