I wouldn't say it's great news. On the other hand, some libs I know are watching it just because they think it's a "PC", "non-Americanized" sport, and they get the same kind of pleasure from watching it as they do from drinking overpriced European wine or celebrating Kwanzaa. Something like this poll makes for a nice reason to laugh at the libs.
I prefer football (American football). It's much more complex and interesting, and there's a lot more strategy involved.
And on the other hand, FR has a daily World Cup thread, but DU and others do not. Go figure.