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The aggregate number of butts in the seats on a given weekend is not the fairest comparison.

Looking at merchandise sales, t.v. ratings, sponsorship levels, and media attention, Nextel Cup racing is a solid member of the "Big 4" sports in America. Some would put it behind only the NFL.

I would say that it is third, behind NFL football and baseball. Slightly ahead of the NBA, and well in front of the NHL and MLS.

What's interesting is that NASCAR is virtually unknown in certain major markets. (i.e. New York) It's maybe the only big-time sport with significant room to grow.

All I know is that between the NFL and the Chase for the Championship, my TIVO gets quite a workout from the second weekend in September until the third weekend in November!

I don't who gets to declare what the "fairest" method of comparison is, but Polybius pretty much blew your argument out of the water in post 64.