The studio should fire the idiot who is running it then, he is obviously an incompetant.
Based on the trailers, its clear that Louis Lane and Superman have the same thing going....and for the first time I have seen, superman even shows hints of jealousy regarding louis lane.
The trailers, coming attractions, and teasers, are all straight as an arrow. If this is how the studio is going to market it to gays, I would love to see how they would market brokeback mountain to straight folks.
The gay crowd gets different movie posters and different trailers - like trailers featuring Superman coming out of a closet - literally. The studios act like gay men are the holy grail of box office and will pretty much turn anything into its gayest possible demoninator to appeal to them. Its not like the studio (who have gay guys coming out of their @ss literally) are doing this for the money because it isn't increasing box office. Brokeback mountain did pretty well but it also benefitted from a huge political campaign the size of the one backing Michael Moores P.O.S. which cost about as much as the entire rake. Its not like there is going to be overseas revenue or DVD sales and rentals on these gay movies since there aren't even gay guys out there to make anything a success unless they all decided together to see the same movie (which Spike Lee tried with black people and it didn't work for Malcolm X or Ali).