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Collateral Damage. Just look at the insurgent tactics and you can get the answers. Think more.

Would marines go house to house to house JUST to kill women and children? NO (not even if there were stressed or angry)

Do insurgent regularly hide behind women and children when fighting our soldiers? YES

Would these women and children get killed in a firefight? Most likely.

Human shields
These people KNEW the bombs were planted there. Iraqis always see them plant the IEDs and keep their mouths shut out of fear of the insurgents. It was right across from their house. I wouldn't doubt if there insurgents (father/brother?) planted them and detonated from the house against the people will (or not). This makes them collateral damage.

IED Tactics
Also, those in the cab stopped in front of the convoy, stopping them right on top of the IED (another tactic). Where were they going at 7AM in the midst of a 3 day operation in a city that was war zone? According to any marine thereat that time, they were insurgents. Not everyone is going to have an AK when you can plant IEDs.

Propaganda
Insurgents have done this before. Video tape after the fact and send the tape to the media purporting a "massacre". The left and the media eats up. Same was done for the "wedding massacre" the Fallujah Massacre, the Jenin Massacre, the White Phosporous WMD attacks in fallujah. All started with video tapes long after the time of the alleged event.

This is propaganda and we are losing the propaganda war.