[Ditto]

Is the petition effort doomed to fail? Perhaps. But thousands of people who recognize Rolling Rock's significance to the region are keeping the signatures rolling in regardless.

This Rolling Rock consumer will switch to another brand come August, and from what I gather from talking to others, Rolling Rock will immediately lose the vast majority of it's customers in primary market -- Western Pennsylvania -- once the brand moves to New Jersey.

I have no idea what Auggie Bush and the suits at AB are thinking but it makes absolutly no sense to me to pay $82 million for strong regional brand and immediately and permanently alienate the vast majority of your customers in that very region. It sure appears to me that if AB does not change their mind and keep the Rolling Rock brand in Latrobe, they have just blown 82 big ones.

[SoothingDave]

This Rolling Rock consumer will switch to another brand come August, and from what I gather from talking to others, Rolling Rock will immediately lose the vast majority of it's customers in primary market -- Western Pennsylvania -- once the brand moves to New Jersey. I have no idea what Auggie Bush and the suits at AB are thinking but it makes absolutly no sense to me to pay $82 million for strong regional brand and immediately and permanently alienate the vast majority of your customers in that very region.

It boggles the mind. I don't know what percentage of sales come from western PA, but they will drop to near-zero. You wonder if any of the suits at A-B understand the mentality of the Yinzer beer drinker.

I fear they will be teaching this one in the business schools soon enough. This is like "new Coke" in the annals of bad business moves.

SD