Once the "Mfg. by A-B" label appears on the bottles (or cans!!!), folks will stop buying it. The mystique will be gone. The end of Rolling Rock.
This really is Bus(c)h's fault!
I have a case of the real stuff left in the garage, and that will be the final one. There are a thousands micro-brews out there, and it'll be time to taste some of them.