In the article mentioned at post #20, price of $250 mentioned...also mentioned that BFG was going to offer a card, ASUS also...and Nvidia has cooked up a deal with physics middleware develeper Havok ...
The NV/Havok deal is pretty weak: it allows users with SLI systems to offload physics calculations to the second GPU, thus nullifying the main advantage of SLI since you can't use the dual cards for GPU and physics calcs at the same time (and the quality of the phsyics on the second GPU isn't nearly as good as on the Ageia PPU.)
The Asus card is available now with GRAW bundled; BFG to follow very soon.