They'd better get busy
"And Duke stepped up its game, retaining Burson-Marsteller, a global public relations firm that has helped polish the reputations of some of America's largest corporations.
"They brought in a bunch of people who have been essentially training groups of 10 to 12 administrators, faculty and students to talk to the media. They've been pre-positioning these people to latch on to the TV crews coming through," one source says.