Replies

Yes, Sox/Lucchino would love to be able to control content. They wouldn't be able to control what WEEI says but in running their own station they could put on sports talk shows that
don't slam the team too much if at all!

WEEI does have good ratings and a fairly good signal THOUGH
they can't push too far west due to FCC restrictions (other stations on frequency); same with WRKO. This of course is why they're beefing up WEEI's reach by putting it in Worcester
(1440), R.I. (103.7) and soon I believe it'll be in Springfield area on 105.5.

You're right, this may not work out ultimately.

Radio fans like myself are wondering what will happen
(and again, no official announcement from Sox or Greater Media but it seems to be true)...moving talk from sister
station 96.9 to 92.9 and adding some sports talk hosts,
maybe?

And Lucchino and the rest of the Sox brain trust seem to be on the Left for sure (here's where I dig out the pic of
them w/ John Kerry, as seen on bostondirtdogs.com)...so
is it gonna be Air America & Sox 92.9? :)
Even if they don't agree with it conservative talk makes
money.

We'll see if the Sox can run radio the way they run a ballclub... :)

Let's not forget the fact that Greater Media's next door neighbor is the Boston Globe. In addition, they also provide employment for several Globe and ex-Globe staffers (the odious pairing of Barnacle and Shaughnessy to name just two). Globe writers were banned from WEEI a number of years ago by the Sports editor because of "content" issues. The fact was that the radio station was playing drop-ins and booking co-hosts that offended the PC crowd at the Globe. The Globe writers went to a competing sports station that proceeded to get buried in a little less than 3 years. This deal with Greater Media seems to serve the dual purposes of Lucchino's control and some measure of revenge by the Globe. I may be reading too much into this, but it really doesn't pass the smell test.