"Steve Jobs doesn't care about the children!"
Oh - BS - when was the last time you were in an Apple Store?
There is a sigifinant area just for kids - just to the left of the Genius Bar and in front of the Check-Out area.
Hook them young - keep them as customers - he cares on several levels.
I heard that Steve Jobs employs children in third world countries in South America and Asia. Makes them work 16 hours a day coloring in every single pixal in the MacOS and Pixar movies.
Steve Jobs doesn't care about the children!