It's called hyperbole. Sheesh. Any one with two eyes knows MACS are WAAAAAY more expensive than pcs. They remain a boutique brand for computers. Their little mp3 player is doing well, though.
Comparably equipped computers - A "premium" PowerMac/High end Dell.
Dell = $3284
PowerMac = 3299
Also note that the PowerMac has dual/dual core processors (quad processors, the Dell is only available with dual).
Yep - WAAAAAAAY more expensive that PCs....
So the largest difference is in the lowest end, which Apple has freely admitted they are not really interested in (I would wager the low-end Mac Mini could sell for a lot less than the $599 current retail, if they really cared about the low-end market).
And now, with Boot Camp, a person is basically getting a Windows and a Mac computer with one price....
And Lexus is WAAAAAY more expensive than Ford. Both will get you where you want to go, but it's those long Saturday afternoons wasted hanging around the Ford dealership waiting for yet another repair to be made that get expensive over time. ;)