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To: napscoordinator

$26.1 mil. (3,365 theaters, $7,766 average). And over 50 mil to make. Don't know about marketing costs. Numbers look kind of anemic to me.


40 posted on 03/20/2006 4:33:15 AM PST by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: mewzilla

They were focus testing the movie Saturday night in NYC handing out surveys to fill out. Now, they cannot be that confident about the movie if they have to focus test AFTER the movie is out.

I refused the form that 95% of the lemmings took. I asked "what are you going to give me if I fill this out?"

My guess is they will mess with the advertising. The movie is billed as action/explosion filled when it's really quote slow and chatty.


83 posted on 03/20/2006 12:53:22 PM PST by finnman69 (cum puella incedit minore medio corpore sub quo manifestu s globus, inflammare animos)
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To: mewzilla

Those are the opening weekend numbers, with a very hefty hype effort behind it. It's box office will fall off precipitously this week (I predict anyway!).


85 posted on 03/20/2006 2:05:58 PM PST by Rummyfan
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