It's a bit of an acquired taste. I think of it as liquid bread.
While I do not go out of my to drink liquified bread, it serves as an adequate reward for a day of gratuitous travail.
It is important, however, to set limits for yourself before you begin drinking, for the day, or for a lifetime.
My rule is that the more difficult the day, the more rewarding is the end of it, and the more that one beer tastes good, and is sufficient.
A case lasts me longer that way, too.
It's just still illegal for me to drink it (even in Wisconsin, of all places) ;)