It's okay - it's a national tourist initiative (despite the oh-so-typical shot of the Sydney Opera House that the BBC slapped on the story.) And the British prudishness has caused much amusement here in Australia... nice to see that we've pointed and laughed loud and long enough at their "advertising standards people" to get a result. :-)
Advertising.
I don't know if you've ever read Augustan Burroughs's memoir-Dry-but it has an hilarious take on the advertising business.
The fact that someone could be perpetually intoxicated and yet still hold a reasonably well-paying job in the ad industry-until being sent to detox-didn't really surprise me.
I have to ask though, is "bloody" really such a bad word?
I mean, I've heard that it's the equivalent of one of those choice expletives that the FCC has such a problem with-and that George Carlin satirized so famously-but I've always wondered.
The world sees Australia they same way they see Ireland - tired, old cliches!