I would hope the chief consideration was merit.
But I have often heard people lump all the bullie breeds together. And one objection to the media hype is that they don't distinguish between different bullie breeds and also between mixes with some bullie in them.
As I was leaving Madison Square Garden last night I met a man who has a Bull Terrier from the same breeder as the winner. He was thrilled. He also commented that this was a positive step for the Bull breeds. He said he catches flack for his dogs too.
I've had people ask me if the Dread Boston Salty, who is a textbook Boston (except for being 27 pounds), is a pit. Where they get that notion I have no idea.