[A knight without armor]

I have become jaded with the yellow pages and I've been very disappointed with personal referrals, too. Beginning a few years ago I go on my own observation. Like if I see Lawnguy's Lawn Service trunk in in front of a couple houses, I'd give them a try. I found great movers and pest control and internet service just from seeing their trucks. For services that are not so out there, I admit I'm influenced by radio ads. Much more so than by TV ads. I don't even look at mail fliers before I trash them.

[HomeFree]

Gotta agree with "Knight without Armor" here. Personal referrals or maybe seeing the truck in the neighborhood (preferrably several times) will sell every time. Sometimes I use yellow pages, but only if I am really sold on their ad - that is, they have a large (at least 1/8 page) eye-catching ad that spells out what exactly they do.