I don't think the league put a fix in...it just seems like the refs were aware of the press and that most people were pulling for Bettis and the Steelers and didn't want to disappoint the majority.
Ping!
But what about all the profiles of the Steeler team members that were shown? What was that about, other than the fact that the winner was predetermined? No, this was some kind of affirmative action.
Here is the deal, I think.
The network probably gave the same number of players from each team an opportunity to pose with the trophy.
If one remembers, in hockey, many players feel they should NOT touch the Stanley Cup unless they win.
It could be that some Seahawks turned down the opportunity. If that is the case, the networks are under no obligation to say...Ok we need four guys total...
If Seattle's key guys did not want to...that is Seattle's fault...not the network.
Myself...I did NOT like the commercials with those guys. It did not bring me closer to the game or any of them.