Yep, they are trying to shove another one down our throat!!!!
I guess Im not all that sophisticated because I find most award winners to be pointless and downright boring. Unforgiven, Lost in Translation, Beautiful Mind all sleepers. Im sorry I cant think of more examples, but I dont take mental note of award contenders because I find terribly uninteresting.
When I am unfortunate to watch Academy fare, my conclusion is that the award had nothing to do with the quality of the film itself. Its almost like giving the Nobel Peace prize to Arafat. He didnt deserve it, but lets give it to him anyways to make him feel included.
Just because a movie challenges social norms is not enough in itself to be good movie. Stretching the sensibilities of an audience is already done by the increasingly grotesque horror flick trend, but you dont see anyone nominating Hostel.
I could be wrong, but I would suspect that a good number of conservatives use the internet to guide them to good and suitable movies. There are plenty of Christian movie review sites, and of course sites like this, that can be visited, to spare families the cost and agony of wasting precious money and time.