Posted on 01/21/2006 8:54:05 PM PST by gondramB
WHEN the new movie Walk the Line about the life of Johnny Cash opens in London next week, cinema-goers will be treated to a selection of his songs in London Underground stations.
Buskers are being hired for £40 a day to sing Cash’s hits as part of a marketing ploy to sell CDs. Record companies have discovered that one of the best ways to promote a new release is to pay buskers to sing its songs to some of the 3m people who use the Tube each day.
The stunt will surprise many travellers who believe buskers are enterprising musicians or beggars who have learnt a skill. Instead, they are helping the record companies to take advantage of a deal that lets licensed buskers stand on one of 34 pitches in Tube stations for two hours at a time once they have passed an audition.
(Excerpt) Read more at timesonline.co.uk ...
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