No surprises there. The awards this year were pre-stamped with the name of this movie the moment it's release date was set.
From Defamer.com...
http://www.defamer.com/hollywood/golden-globes/more-globe-moments-dennis-quaids-chick-flick-joke-149122.php
Anyone who sat through last night’s Golden Globes telecast felt crippling, vicarious embarrassment on behalf of presenter Dennis Quaid, whose soon-to-be infamous “chick flick” joke will surely go down in the storied history of awards show misfires. Our transcription of Quaid’s doomed introduction of Brokeback Mountain:
QUAID: “Our last nominated drama tells the story of two young cowboys who met in the summer if 1963 and forge an unexpected, lifelong connection that proves the endurance and power of love. It’s a controversial film. It’s…let’s just say it rhymes with ‘chick flick.’”
[SFX: CRICKETS too confused to muster much chirping.]
[SFX: Barely audible, grudging LAUGHTER.]
CUT TO: Heath Ledger REACTS with a sliver of a smile, wishing he could swallow down his shame like his Brokeback character, Ennis Del Mar.
Always a pro, Quaid took the stifling silence in stride and continued his recitation of Teleprompter copy. But the damage had been done, as millions of people around the world were bumped out of the moment, finding themselves wondering what pronunciation of “an uplifting, emotional tour de force about the incredible, but sometimes tragic, power of love” can be made to rhyme with “chick flick.”