Or if you include marketing costs of 100% of the film's budget, "Brokeback Mountain" has already returned a profit of 15.4%.
Or if you include marketing costs of 100% of the film's budget, "Brokeback Mountain" has already returned a profit of 15.4%.
A good portion of the marketing was accomplished by the good folks who opposed it so strongly. As for myself, I pretty much know what it's going to be -- a repeat of Tender Mercies, a boring film I pretended to like for years because everyone said it was "brilliant."