I used to use an entire box of Quik cocoa mix to one glass of milk...I'm SUCH a chocoholic...;o]
OUCH.
I was allergic to milk as a baby, but I can drink the stuff now.
However, I cannot stand the smell of milk.
I have to add something to alter the smell and flavor.
Like lots of Bosco, Hersheys, or Nestles Quick.