Also, it's nothing like the ad budget for Lion, Witch and the Wardrobe, which is one of the largest ever. But since we like that movie it doesn't matter. ;)
It should be noted that Medved liked the movie.
I dare say Narnia would generate its own interest merely because of the book it is derived from.
Another observation from American television news - the amount of discussion on the news about Narnia was nil or negligible. Discussion of Brokeback Mountain was almost continuous.
Regards, Ivan