[GSWarrior]

It appears they are using all the tricks in the book in order to not have this movie be a box office dud....first releasing it in carefully selected locations in order to pump up the opening weekend figures. This "sold out" ruse, if true, would be designed to convince the movie-going public that "everyone is seeing it."

I don't plan to see it, but it seems like a gay remake of Same Time Next Year.

Homosexuals will embrace anything, no matter the quality, as long as it portrays gay characters and gay situations in a positive light.

[Borges]

....first releasing it in carefully selected locations in order to pump up the opening weekend figures

This is done for many 'prestige' Oscarbait films.

[popdonnelly]

I recall it had a limited release, and then it got released in more theaters, supposedly because of the great demand to see it. I think this is all marketing hype. Motion pictures have marketing schemes just like any other product. I think the producers are trying to hype the film by creating an impression there's great public enthusiasm for it. It wouldn't entirely surprise me if the company handling the release asked theatres to say it was sold out as part of the deal, even if it wasn't.