[Plutarch]

Brokeback Mountain opens in Fresno this weekend. At the largest multiplex, Edward’s Cinema , they put it in the separate theatre on the IMAX screen.

[dangus]

>> Brokeback Mountain opens in Fresno this weekend. At the largest multiplex, Edward’s Cinema , they put it in the separate theatre on the IMAX screen. <<

A western, shot in the mountains, presented on IMAX? That WILL bring per-screen attendance up! Way up! IMAX screens are obscenely expensive, and normally rely on -- and get -- massive audiences.