This thing is apparently playing locally (Colorado Springs). The ad campaign is a masterpiece of disinformation and obfuscation. The ads refer to this thing as a "masterpiece" that has been nominated for this award and that award and that Heath Ledger's performance is "Oscar caliber". It also says the thing is a "classic". The thing's homosexual theme is never mentioned and the clips concentrate on scenes of the two stars and their children and wives (I assume they play wives in the thing - at any rate there a couple of women shown with the two male actors).
Same exact ad playing in Atlanta. Did they call it "the classic love story of all time" or something like that? The ad you are talking about sounds identical to the Atlanta ad they are playing. All the awards the actors and movies has been nominated for.
"Great American Romance"
Yep, the commercials I've seen recently haven't been showing anything but the guys with their wives, etc.