[fatima]

Well I just saw the ad on TV and saw 2 cowboys hugging into the sunset and a wife and children-wonder if he was Hiv and gave something to his wife..

[Nathan Zachary]

I saw an ad which showed a "cowboy" bucking bronc in a rodeo type setting.
I don't know if that actually happens in the movie, as I haven't seen it.
Could there be some "less than honorable" advertising going on?
Another FReeper told me that they were sheep herders, not cowboys, and was quite insistent about it.
The commercial I saw shows them wearing cowboy hats, riding horses, and bucking broncs. Oh, and I think "getting inquisitive" around a campfire.

[Nathan Zachary]

I think it's safe to say that this "show" is degrading to real cowboys, and was deliberately made to be to a slap in the face to real men in general.