I said just that. Here's what I said:
That being said, those theatres are in mostly urban areas and gay friendly places like NYC, LA, and San Francisco. I don't know how well it will do in wider release.
I agree, it is a niche movie and has a rather limited demographic. That said, it had like a 14M budget and I think it will easily make that back. We'll have to see how it ends ups doing but I think once it gets wider release it'll end up with at least making back its budget and probably more than that.
There is a small marktet for this in the gay community. The studio's will make a limited amount of money. Now there is a huge Christian, family market out there. If Hollywood was not so politically correctand bent on providing twisted, sick movies that few want to watch, they would be raking in the money-idiots. In past years, the bottome line ruled. Studio heads wanted to make lots of lovely money. This new bunch of libs running the studios are not very good business people.