Their ultimate goal is to ban alcohol sales at all public places. Just like the anti-smoking Nazis have done and are continuing to do.
You don't realize how correct you are. Robert Woods Johnson is the major push (money) behind smoking bans, particularly in the hospitality industry (bars and restaurants) and it just within the past year or so took over control of MADD.
One of the original founders of MADD left in disgust over the directions it was taking and went to work for the Distilled Spirits Council, the trade association of the industry, operating their ressponsibile drinking campaigns.
Their ultimate goal is to ban alcohol.Edited for accuracy.sales at all public places
-Eric