Gay guys in cowboy hats would LOVE to be called that.
I once lived in LA. Lots of cowboy wannabe's strutting around the streets, especially in West Ho-wood waiting to be discovered by a famous producer -- or by some gay guy who might spring for dinner at a 7-11. Disgusting but also sad. The faux cowboys have no identities of their own.
I heard a funny routine on the Late Late show with Craig Ferguson (decidedly not gay) the other night linking James Dean (a dead, probably gay movie cowboy of legendary acting ability) with Jimmie Dean sausage. You can imagine. LOL
Several years back in Phoenix a couple of AM radio DJs on KDKB I believe used to run a comedy skit called "rump rangers...." Leaving it up to your imagination who they made fun of. They were fired at a later date. Guessing they were not politically correct.