[DBrow]

It's pretty common to issue ads that disguise a movie's content, when "normal" people would not pay if they knew the real plot.

"Withnail and I" is an example. Supposed to be the story of two young roommates, but a lot of the movie is them coming to grips with a homosexual uncle with designs on one of the roommates, and their own feelings for each other.

Surprisingly, so was the advertising for "Babar", there was no hint in the ads for this kid cartoon movie that 80% of the movie was violent warfare between the elephants and the rhinos (or hippos or whatever).

"Toy Story" ads focused on the cute toys. the movie had lots of footage about a twisted kid who made bizarre surrealist monsters by mangling his toys.

So it's no surprise that Brokeback Mountain would advertise using a cute, heartwarming hetero image.

And WHY call them cowboys? Probably because homosexuals would not flock to a movie about shepherds- sounds too religious at Christmastime, don't it?

[Albion Wilde]

It's pretty common to issue ads that disguise a movie's content, when "normal" people would not pay if they knew the real plot.

Every week that I see the Proctor & Gamble coupon insert in my Sunday newspaper, it is filled with images of mothers, fathers and kids doing family things with P&G cooking and cleaning products. Yet the P&G company has become one of the most vociferous supporters of gay rights, gay marriage, and gay cultural events like the "gay games" outdoor bacchanalia. I think their advertising ought to reflect their corporate mentality a little more closely -- two guys sharing a kiss while scrubbing the sink with Mr. Clean, for instance...