I now longer buy CDs, watch broadcast television (except for breaking news and sports) or read newspapers. I use the internet and my iPod. My iPod is not just for music anymore for for podcasts, audiobooks and now video content.
For the moment, internet/iPod is an alternative distribution outlet. Be wary though - the printing press was once a 'new media' too, trumpeted as a liberating force which ended the rule of Popes and kings... Didn't take long for it to become a primary tool of old-establishment monopoly and propaganda.