I reported this some time ago but it is now getting more attention from the higher ups. Hershey is seriously considering a "Jolly Rancher" brand car. Not sure if they will switch between Reese's. Discussiions going on now. Jolly Rancher comes in 87 varieties from hard candy, soft candy and the new soft drink (wow, is that good). The objective here is to get away from chocolate to penetrate more warm weather areas of the world.
Chocolate works in warm weather areas just fine. ;)