Gov. Jeb Bush signed a bill creating a specialty license plate to help fund Daytona Beach's bid for a NASCAR Hall of Fame. The measure was one of 10 passed last week in the Florida Legislature's special session. Besides contributing $25 toward the project for each tag sold, supporters said the plates would demonstrate Florida's commitment to landing the hall. Daytona is competing against Atlanta, Kansas City, Kan., Richmond, Va. and Charlotte, N.C. for the attraction. NASCAR is expected to announce early next year where it will be located.
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For the 21st consecutive season, the primary team sponsor of the NASCAR Cup Series champion (The Home Depot/Tony Stewart) did not earn the most in-broadcast exposure value for the season.
The 2005 team sponsor top-five ranked as follows: Budweiser ($149.0 million), Lowe's ($140.2 million), The Home Depot ($125.0 million), NAPA Auto Parts ($105.5 million) and DuPont ($84.7 million).
Top 10 Cup hoods (on-screen time)
Rank Sponsor Driver Exposure Time % of brand's exposure
1. Lowe's Jimmie Johnson 7 hours 16 min. 32 sec. 22.0%
2. DuPont Jeff Gordon 5:40:24 28.3%
3. The Home Depot Tony Stewart 5:39:27 19.7%
4. DeWalt Tools Matt Kenseth 4:34:44 38.1%
5. Dodge Motorsports Kahne/Mayfield 4:27:03 34.9%
6. Viagra Mark Martin 4:18:53 29.8%
7. Alltel Ryan Newman 4:17:13 32.2%
8. Miller Lite Rusty Wallace 3:51:11 28.6%
9. Budweiser Dale Earnhardt Jr. 3:43:23 11.1%
10. M&M's Elliott Sadler 3:43:06 34.9%