http://www.eureka4you.com/fish/fishsymbol.htm
In the years following the ascension of the resurrected Jesus to heaven, the Christian church grew rapidly.
Christians soon found themselves to be the subjects of persecution by both the Romans and the Jews.
In many locales, it became dangerous to be known as a Christian.
Thus, when two strangers met and thought maybe they were fellow believers, one of them would draw, on the ground, the upper half of the fish symbol.
Recognizing the symbol, the stranger would add a second curved line and complete the drawing of a fish.
It is a very simple shape to draw - just two curved strokes. It could be drawn quickly, and erased just as quickly if there was no sign of recognition on the part of the stranger.
Yeah, well I ain't ducking. If they want my business, they'll respond at the entrance "Merry Christmas to you, too" when I greet them.