It is outright impossible to explain it to someone even if they know the characters. If they don't know the characters you don't stand a chance. Which I think is one of the reasons it struggled. You can't build a fan base when your fans have to have seen everything. Hopefully a cable network of some kind will pick it up. Preferably one that shows a new episode several times during the week. What would really be nice is if a different network did for it what MTV does for its show on the ten spot, and show the last 3 or 4 episodes before the new one. That way you could get people to watch and they would have a better chance of getting what is going on.
Unfortunately, it is difficult to just switch it on and know what is going on. I'm sure that hurt attacting new viewers.