Football is doing well for one reason, and it's not gambling: it's the most interesting sport to watch. The pace is good, games are in general competitive beginning to end, and a big play in football generates more excitement than anything short of a perfect game can do in baseball.If they could keep players like Terrell Owens from trying to turn the NFL into the WWF/NFL with their showboating, childish antics, then the NFL would be even more enjoyable to watch.