ADVENT: The other Lent!!
I like to think of it as Lent LiteTM
Almost nobody in America knows that anymore. It's "The Christmas Season" to them -- that's when you rush out right after Thanksgiving, put up a tree, spend weeks shopping for things, parties with Santa Clauses, the kids opening one present Christmas Eve, gift exchanges Christmas morning (that's the 12th day, you know), bored kids by afternoon, and on the 26th the tree is on the curb awaiting pickup. Christmas is over. (2nd option: tree remains until New Year's Day.)