IIRC, the guys who did the Quizno's ad are the same ones who created the original viking kitties.
Those commercials were so bizarre that I started watching them just to decide why Quizno's thought they were a good idea. Then, to my surprise, I found I was starting to like the rodent-things. The Dark Side was seducing me! Fortunately the commercials went away right about then.
My current dislike is the David Spader credit-card commercials with the chubby employee who's being put through semi-torture to force him to say no to all customers (I can't even remember the card's name!). They were dumb to start with, and are becoming really offensive now.
The Quizno's thing seems to use the same technique as Viking kitties Immigrant Song.