Those first commercials with the guy in bed and the king popping up creeped me out too, but I would eat at Burger King for a year if they parodied their own commercials by having people start beating the crap out of the Burger King. They can develop this whole series of commercials based on the Burger King stalking people, intruding in their homes, w/ scary music and the like, cat and mouse games in the dark and pop up scares, where the Burger King, like Jason Voorhies, won't stop until you've eaten some of his chicken fries.
I like where you're going with that. Stalking, beating the crap out of the king, sitting down to a nice BK meal to celebrate.
Genius!!