Hint to self: must look up more goofy, esoteric, new age terms......
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HU is an ancient name for God. It's a love song to God. . . . It represents the love of God for Soul. And we are Soul. It represents the enormous love that the Creator has for ITS creation.
http://www.eckankar.org/hu.html
It looks interesting, doesn't it? The clincher, like you pointed out last night and now is the reference to IT. I prefer Him.