01010000 01101100 01100101 01100001 01110011 01100101 00100000 01100101 01111000 01110000 01101100 01100001 01101001 01101110 00100000 01100011 01101111 01110111 01100010 01100101 01101100 01101100 00100000 01110100 01101111 00100000 01110100 01101000 01100101 00100000 01101110 01100101 01110111 01100010 01101001 01100101 00100001
01001000 01101111 01110111 00100000 01100011 01100001 01101110 00100000 01111001 01101111 01110101 00100000 01100101 01111000 01110000 01101100 01100001 01101001 01101110 00100000 01100011 01101111 01110111 01100010 01100101 01101100 01101100 00111111
This should explain the cowbell thing pretty well.
http://www.milkandcookies.com/links/12491/details/