I think it's pretty low of them to broadcast that term all over the TV. Yet another example of us having to tell our kids that just because the rest of the culture has lowered their standards, we won't.
It happens more and more as time goes on. There's not much on TV that we can just let them watch without supervision.
But let them say it. I just won't ever buy a product from them. Ever.
The voluntary rating on tv-programs does not apply to the ads.
And some on the left still believe that Janet Jackson's mutilate nipple was shown at the Super Bowl halftime show on "accident".