I just remember those commercials he taped to be played after his death about how smoking was the reason he died. Or am I remembering this wrong (not unheard of, LOL!)?
From the JW Cancer Institute web page:
"In April 2003, my brother Michael Wayne, the founder of the Institute, passed away. Michaels commitment to cancer research began in 1979, when our father, John Wayne, succumbed to stomach cancer."
Didn't Yul Brenner also do some PSA's about not smoking? That was long ago and I don't remember so well either:)