Where is the 'not this shit again' graphic when you need it? It's pure marketing, not a political statement. This help P&G sell not only to multi lingual people in the US but also in other countries. (one package to create.)
As for the boycott.. well, I cannot think of a company that people haven't called for a boycott on at one time for another..
Save your energy for real issues.
You mean this one?