There's a copy on Ebay with less than 2 hours left going for $70+. Not bad for a $45-50 game.
I went and bought it yesterday. In line at EB I was talking to another guy and mentioned how the prices for it on ebay were already rising. He bought 2 copies, two other people also bought copies. Prices are up more on ebay today and I expect they will continue to rise. Thanks for the collector's item Shrillary! I decided instead of just hocking it on ebay I'm going to play through it then wait unitl the 'Hot Coffee' versions are harder to find so I can get back my 50 bucks and then some.
On a related note: http://www.thebestpageintheuniverse.net/c.cgi?u=ticket_to_hell