Yah... that makes it look almost like reading is a "punishment" of sorts.
That's no way to get kids to like to read. It needs to be something exciting for them, and they'll crave it anyway.
I've learned that reverse psychology works wonderfully on kids. Thus, if she sees me reading and I tell her that she wouldn't be the least bit interested in doing it, she'll beg me to read. Anything.
When I tell Becky that something bothers me, she'll do it.
That's how I got her to start brushing her teeth automatically every morning. I told her that the sound of her brushing her teeth drove me nuts.
Now she does it, but doesn't quite remember what motivated her to start. :-D