Human has a tendency to cover up part of their low-level behavior with generous dose of mysticism. This kind of low-level mechanism powerfully constrains what is called "rational choice." It is even happening in economics. In the case above, they established a tangible mechanism.
Oh, well, if economists have observed it, it must be so! I guess I'm in that part of the cycle where everything smells like BS.
In another week I'll have keener grasp of it and call it not BS but argumentum ad verecundiam.