Here's more detail from:
http://www.4utah.com/local_news/local_headlines/story.aspx?content_id=58392203-DE9D-4F5C-A80B-F8807CDADE69
"Smith decided to sell her forehead as ad space, in order to send her young son to private school. So she listed her forehead on Ebay, and it wasn't long before she had a winning bidder."
"GoldenPalace.com purchased the rights to Kari's forehead, and decided to have the company name tattooed there."
"It is believed that Kari is the first person ever to have a permanent tattoo scrawled on her head for the purpose of advertising."
I like the 2nd paragraph best:
"GoldenPalace.com purchased the rights to Kari's forehead, and decided to have the company name tattooed there."
Couple this trend of purchasing "rights" to body space with SCOTUS Kelo v. New London, and heck, you could wake up one morning and have advertising slogans tattood on your *&*(insert body part of choice) during the night in the name of private enterprise.
I think her son should be grateful she didn't decide to home school